Success of any service/product can be easily judged by the kind of reviews it generates from the people who use it – the users. And if this same yardstick was to be put to measure the success of 160by2 in its first two months of existence, then I must admit that it has been much [...]

Our users keep telling us that the best thing about 160by2 is that it is so simple to use and we want to keep it that way. Also many of you repeatedly asked us to introduce a phone book feature. We did not like idea of cluttering the page with a contact list as a side [...]

Brand equity, the Wednesday supplement of Economic times wrote about 160by2. here is the link to the article on economictimes website. Preeti was talking about the other model where the consumers are paid to receive advertisements as SMS messages and compared them with 160by2. I did not like the way she ended the article where she says inspite of [...]

When I told my friends that we have launched a “by invitation only” free sms service, asking if I should send an invitation, they were like “there are lots of sites doing it already and why you?”. I did not understand if it was a soft way to decline the invitation or was it questioning what other benefits they as [...]