Blog > Media Coverage > 160by2 Takes a Green Turn!
160by2 Takes a Green Turn!
It always feels good when we give something back to the community we grew up in, doesn’t it? That is exactly the way we felt when we partnered with Zee Cafe for their Green Turn initiative that was organized as a means to spread awareness about making our cities greener. Green Turn was organized on the sidelines of the World Environment Day on June 5. On this day, volunteers gathered around some of the most popular hangouts in Mumbai and donated saplings to visitors. The visitors took an oath to adopt and nurture the saplings and be a ‘potster’. You can call this a small beginning towards a greener Mumbai.
As our bit towards this campaign, 160by2 promoted the significance of World Environment Day as well as Zee Cafe’s Green Turn initiative through its SMSes. In the ad space that accompanies the free SMSes sent from 160by2.com, we requested users to adopt a sapling and nurture them that shall be a way of giving it back to the community. We received a terrific response to this campaign, and from Zee Cafe’s release, hundreds of saplings were adopted and vowed to be nurtured on that day.
The campaign was given a fillip by the presence of celebrities like Nina Manuel and Amrit Maghera. This did help in the cause as the event received great coverage in the media. Here is a Youtube video of the event as covered by Zee News.
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CHEERS
great effort !!
Hurray,we celebrate the world environment year after year. Last 3 months back the national highway department has cut down thousands of trees between Bangalore and Hassan, which were 300-400years old,some of them were planted by then the maharajahs and Tippu sultan of erstwhile Mysore state, making thousands of birds and small animals homeless or perish. Now if our children want to see old trees they have to go to Lalbagh or Cubbon park. Celebration is not protection.
Great info – keep up the great work.
Great work…..And double cheers for 160by2.com.U guys doin really good work…and ya zee cafe contest was rocking ..and i must say this site is increasing consumers day by day just coz of good work u people doin…
This site can really help in spreading awareness of any type …Fast and furious…
Take care all
waw!!!!
its really great work
u r taking the lot of hardwork and
u really get the advantage of spending time to such things
its nice
it’s really very good thing that you have launched such a side.
Great Work!Keep it up.
SMSes for clean and green, its fascinating! thanks,
um.. Sounds great but that dosnt matter a lot because we have to make a Ruls that every person have to plant a Tree near his house and take care i think Gov should step in this to protect Earth Think Green Live with Green have a happy Year
sachin is what a wonderful guy
nobuddy have any write to say anything about him.
It is the best
its amazing
good