It always feels good when we give something back to the community we grew up in, doesn’t it? That is exactly the way we felt when we partnered with Zee Cafe for their Green Turn initiative that was organized as a means to spread awareness about making our cities greener. Green Turn was organized on [...]

Recently, our CEO was interviewed on Mobile Advertising & the concept behind 160by2 by Nayanima basu of Indo-Asian News Service.
An excerpt of this Interview:
Want to send an SMS for free? Just click www.160by2.com.
“On one side were users who wanted free SMS and on the other side were brands and media companies trying to reach these [...]

We got covered in ‘The Hindu’ on last Saturday, July 14, 2007. This article was carried in the business pages of all editions of ‘The Hindu’. Here is the link to the article.
The article talks of current service offering of 160by2.com, and also reveals our larger plan. We have already built up a large user [...]

Brand equity, the Wednesday supplement of Economic times wrote about 160by2. here is the link to the article on economictimes website. Preeti was talking about the other model where the consumers are paid to receive advertisements as SMS messages and compared them with 160by2. I did not like the way she ended the article where she says inspite of [...]